is a mobile application aimed to provide career resources by providing workshops, classes, courses, events and an online community.
LISA
The library offers career resources but it is not being utilized. How can we make the library’s career assistance resources stand out for job seekers?
Challenge
COMPETITIVE ANALYSIS
The library’s competitors: what’re they doing well? What is lacking?
Indirect Competitors: What can we learn?
SURVEY
Goals:
to get a better understanding of library users’ habits and frustrations
What is lacking and what is working?
Top Findings:
3% of respondents use their local library for job search assistance
76% of respondents have a specific task in mind, and do not explore
95% of respondents stated a mobile app would be helpful.
74% of respondents have used the library's website.
“More resources for adults and a wider range of books on the website would be ideal...I would love to be able to access online job skill trainings through the library website.”
Opportunity: mobile application to offer library users job-related resources.
USER INTERVIEWS
We interviewed a total of 9 potential users to understand their library experiences.
TOP FINDINGS:
100% of users interviewed like the library’s “learning atmosphere”
0% of users knew the library offered workshops or had career resources other than in the form of a book
Opportunity: library to advertise all their offerings more apparent
PERSONA
Rachel wants to learn new skills in order to advance her career by participating in workshops at the library. Rachel enjoys the atmosphere at the library and despite her busy lifestyle, she finds time to go once or twice a month for books and printing.
PROBLEM STATEMENT
Career switchers need a way to connect, share information, see available career resources and provide assistance because they often feel unsure about what steps to take first.
CONCEPTS & Sketches
In our attempt to draw in library users to use its available career resources, we came up with the following features that were important to the success of our application:
A Community-based platform for our users
2. Workshops, courses, events for different career paths, job skills
3. Classmates (later coined “Learnmates”): people on the application who are interested in the same career path
Being able to connect & message
Filter by location
WIREFRAMES
Goals:
Onboarding: to provide all necessary information to first time users on how the application can best work for you but also have the option to skip.
Community: during onboarding, we wanted to explain how you can connect to the community and get the most out of your experience. Not only is the LISA application a learning platform with job resources that prepare you for the next job, we provide a social network of people to connect with.
Ease of use: layout of workshops, courses, events in a simple and concise way to allow users to see all necessary information immediately while having the option to see more details and any connected “Learnmate” on the application will also be an attendee.
Six users were tested to assess the flow and usability of the mobile application. They gave very useful feedback which we prioritized the highest to medium:
